There is no universally correct mobile strategy. There is a responsible one for your users, timeline and integrations.
When native is the better default
Choose native Android and iOS when you need deep device capabilities, highly tuned performance, or a product whose interaction design will diverge per platform. High-frequency consumer apps and hardware-heavy tools often belong here.
When a shared codebase is the better default
Cross-platform frameworks such as React Native and Flutter are a strong fit when product logic is shared, you need both stores in a similar window, and your team wants one delivery cadence. You still budget for native modules where the OS demands it.
Questions that settle the debate
- Do users already have a quality bar set by category leaders?
- How many OS-level integrations are truly in version one?
- Who will own releases in twelve months?
- Is time-to-both-stores more valuable than perfect platform idioms?
We run this conversation in discovery so you are not paying twice for a reversal six months later.